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Estate agent language

Hadfield, Jill, Hadfield, Charles and Andrew, Martin (2006) Estate agent language. ELT Journal, 60 (1). pp. 71-75. ISSN 0951-0893 (print) 1477-4526 (online)

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At a time when the term ‘property porn’ makes its way onto the pages of the newest dictionaries (‘a genre of escapist TV programmes, magazine features etc, showing desirable properties for sale, especially those in idyllic locations, or in need of renovation, or both’; Collins Dictionary 2005 edition), we thought it would be fun to look at some of the most lurid examples of real estate advertising we have encountered. Taken from the pages of New Zealand’s Property Press, they make their UK equivalents with their restrained descriptions of ‘solid 1930’s semis’ and ‘convenient townhouses’ look like very half-hearted attempts at persuasion.

Item Type: Article
Uncontrolled Keywords: ResPubID24810, idiolects, Real estatese, advertising language, media, real estate
Subjects: Faculty/School/Research Centre/Department > School of Education
FOR Classification > 1504 Services
FOR Classification > 2004 Linguistics
Depositing User: VUIR
Date Deposited: 26 Oct 2012 05:25
Last Modified: 26 Oct 2012 05:25
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Citations in Scopus: 1 - View on Scopus

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