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Using cognitive interviewing and behavioral coding to determine measurement equivalence across linguistic and cultural groups: An example from the international tobacco control policy evaluation project

Thrasher, James F and Quah, Anne C. K and Dominick, Gregory and Borland, Ron and Driezen, Pete and Awang, Rahmat and Omar, Maizurah and Hosking, Warwick and Sirirassamee, Buppha and Boado, Marcelo (2011) Using cognitive interviewing and behavioral coding to determine measurement equivalence across linguistic and cultural groups: An example from the international tobacco control policy evaluation project. Field Methods, 23 (4). pp. 439-460. ISSN 1525-822X

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Abstract

This study examined and compared results from two questionnaire pretesting methods (i.e., behavioral coding and cognitive interviewing [CI]) to assess systematic measurement bias in survey questions for adult smokers across six countries (United States, Australia, Uruguay, Mexico, Malaysia, and Thailand). Protocol development and translation involved multiple bilingual partners in each linguistic/cultural group. The study was conducted with convenience samples of 20 adult smokers in each country. Behavioral coding and CI methods produced similar conclusions regarding measurement bias for some questions; however, CI was more likely to identify potential response errors than behavioral coding. Coordinated qualitative pretesting of survey questions (or postsurvey evaluation) is feasible across cultural groups and can provide important information on comprehension and comparability. The CI appears to be a more robust technique than behavioral coding, although combinations of the two might be even better.

Item Type: Article
Uncontrolled Keywords: ResPubID24894, cognitive interviewing, CI, questionnaire pretesting, crosscultural survey research, tobacco, behavioral coding, construct meaning, systematic measurement bias, survey questions, language competencies, tobacco addiction
Subjects: FOR Classification > 1701 Psychology
Faculty/School/Research Centre/Department > School of Social Sciences and Psychology
Depositing User: VUIR
Date Deposited: 27 Feb 2013 03:17
Last Modified: 27 Feb 2013 03:17
URI: http://vuir.vu.edu.au/id/eprint/10378
DOI: 10.1177/1525822X11418176
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Citations in Scopus: 1 - View on Scopus

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