The Role of Pharmaceutical Alliances
Rasmussen, Bruce (2002) The Role of Pharmaceutical Alliances. Working Paper. Victoria University, Melbourne, Australia.
Alliances in business have a long history, but over the past couple of decades they have become an important feature of business organisation to such an extent that Dunning, a prominent researcher of multinational enterprises since the 1950's, has described this new trend which gives increased emphasis to cooperation as well as competition between firms as 'alliance' capitalism. In his view this has been brought about by globalisation and a series of landmark technological advances (Dunning 1995). The pharmaceutical industry provides a good example of these developments. It has been subject to rapid technological change and significant restructuring. Pharmaceutical companies have been a prominent agent of globalisation, partly through international mergers but just as importantly in establishing global sales programs for their products. In addition the pharmaceutical industry, in which R&D is a core activity, has experienced breakthrough technological advances in biotechnology.
|Item Type:||Monograph (Working Paper)|
|Uncontrolled Keywords:||pharmaceutical alliances; pharmaceutical industry; international mergers; biotechnology; technological advances|
|Subjects:||RFCD Classification > 320000 Medical and Health Sciences
Faculty/School/Research Centre/Department > Centre for Strategic Economic Studies (CSES)
|Depositing User:||Mr Angeera Sidaya|
|Date Deposited:||21 Oct 2005|
|Last Modified:||23 May 2013 16:37|
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