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Implementation of environmental sustainability in business: Suggestions for improvement

Brennan, Linda and Binney, Wayne and McCrohan, Janelle and Lancaster, Narelle (2011) Implementation of environmental sustainability in business: Suggestions for improvement. Australasian Marketing Journal, 19 (1). pp. 52-57. ISSN 1441-3582

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Abstract

If the public face of the Top 30, as expressed in their websites, is not providing evidence of sustainability by implication this is not occurring in practice. This suggests that research into what might be an acceptable common framework for business decision making is urgently needed. Environmental sustainability will not come about through serendipity. If legislation is required to effect change, some upstream marketing may be required. If a code of conduct will provide the framework, this needs to be developed in conjunction with the stakeholders based on some clear theoretically sound principles. However, each of these will require an inter-disciplinary approach. Specifically, we propose that the eight dimensions (Table 1) and their underlying assumptions are tested through further research. These firms may be practising a form of green-washing, either deliberately or otherwise; if so, this practice should be exposed, enlightenment provided and guidelines provided for the various stakeholders.

Item Type: Article
Additional Information:

Special Section: 2009 International Nonprofit and Social Marketing Conference Best Papers — 2009 International Nonprofit and Social Marketing Conference Best Papers

Uncontrolled Keywords: ResPubID25016, sustainability, corporate social responsibility, business ethics, biosphere, corporate governance, stakeholders, corporate social responsibility, Sustainable Supply Chain Management, SSCM, code of conduct
Subjects: FOR Classification > 0502 Environmental Science and Management
FOR Classification > 1503 Business and Management
Faculty/School/Research Centre/Department > School of International Business
Depositing User: VUIR
Date Deposited: 22 Nov 2012 05:21
Last Modified: 22 Nov 2012 05:21
URI: http://vuir.vu.edu.au/id/eprint/10447
DOI: 10.1016/j.ausmj.2010.11.007
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Citations in Scopus: 2 - View on Scopus

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