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Buyer beliefs, attitudes and behaviour: foods with therapeutic claims

Bhaskaran, Suku and Hardley, Felicity (2002) Buyer beliefs, attitudes and behaviour: foods with therapeutic claims. Journal of consumer marketing, 19 (7). pp. 591-606. ISSN 0736-3761

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Abstract

Builds on past studies in the USA and assesses the market potential for functional goods through investigating consumer needs and attitudes. Aims to add to past research through: assessing consumer knowledge and beliefs on nutrition and diet-health relationships; analysing the influence of such knowledge and beliefs of information and sources of information; and evaluating the effectiveness and implications of government preventative health campaigns on purchase behaviour. Concludes that issues regarding personal and national health are extremely important because of the financial costs and human suffering that could be involved; and that functional goods, as a relatively new phenomenon, still need to be examined further with regard to their influence on trust and legitimacy in buyer behaviour.

Item Type: Article
Uncontrolled Keywords: attitudes, consumer behaviour, consumers, food, health care
Subjects: RFCD Classification > 350000 Commerce, Management, Tourism and Services
Faculty/School/Research Centre/Department > School of Hospitality Tourism and Marketing
Depositing User: Ms Phung T Tran
Date Deposited: 02 Oct 2008 22:59
Last Modified: 19 Jul 2011 01:58
URI: http://vuir.vu.edu.au/id/eprint/1080
DOI: 10.1108/07363760210451410
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Citations in Scopus: 42 - View on Scopus

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