Buyer beliefs, attitudes and behaviour: foods with therapeutic claims
Bhaskaran, Suku and Hardley, Felicity (2002) Buyer beliefs, attitudes and behaviour: foods with therapeutic claims. Journal of consumer marketing, 19 (7). pp. 591-606. ISSN 0736-3761Full text for this resource is not available from the Research Repository.
Builds on past studies in the USA and assesses the market potential for functional goods through investigating consumer needs and attitudes. Aims to add to past research through: assessing consumer knowledge and beliefs on nutrition and diet-health relationships; analysing the influence of such knowledge and beliefs of information and sources of information; and evaluating the effectiveness and implications of government preventative health campaigns on purchase behaviour. Concludes that issues regarding personal and national health are extremely important because of the financial costs and human suffering that could be involved; and that functional goods, as a relatively new phenomenon, still need to be examined further with regard to their influence on trust and legitimacy in buyer behaviour.
|Uncontrolled Keywords:||attitudes, consumer behaviour, consumers, food, health care|
|Subjects:||RFCD Classification > 350000 Commerce, Management, Tourism and Services
Faculty/School/Research Centre/Department > School of Hospitality Tourism and Marketing
|Depositing User:||Ms Phung T Tran|
|Date Deposited:||02 Oct 2008 22:59|
|Last Modified:||19 Jul 2011 01:58|
|ePrint Statistics:||View download statistics for this item|
|Citations in Scopus:||42 - View on Scopus|
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