Pricing and pirate product market formation
Papadopoulos, Theo (2004) Pricing and pirate product market formation. Journal of product & brand management, 13 (1). pp. 56-63. ISSN 1061-0421Full text for this resource is not available from the Research Repository.
Explores the relationship between legitimate product pricing, copyright law enforcement and the formation of black markets for pirate products. The analytical framework is illustrated using the market for sound recordings as a case study. Investigates copyright owner strategies to combat piracy, including price discounting to establish a legitimate market and lobbying for increased enforcement and infrigement penalties. An elementary regression model is employed to examine the empirical relationship between legitimate sound recording price, black market distribution channels and piracy. The empirical model supports the hypotheses that piracy is directly related to legitimate price and the size of black markets.
|Uncontrolled Keywords:||pricing, marketing environment, copyright law, music industry|
|Subjects:||RFCD Classification > 340000 Economics
Faculty/School/Research Centre/Department > School of Economics and Finance
|Depositing User:||Ms Phung T Tran|
|Date Deposited:||23 Dec 2008 22:22|
|Last Modified:||18 Jul 2011 02:40|
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