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Reevaluating green marketing: a strategic approach

Polonsky, Michael Jay and Rosenberger III, Philip J (2001) Reevaluating green marketing: a strategic approach. Business horizons, 44 (5). pp. 21-30. ISSN 0007-6813

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Item Type: Article
Uncontrolled Keywords: green marketing, consumer, marketing strategy, marketing evaluation
Subjects: RFCD Classification > 350000 Commerce, Management, Tourism and Services
Faculty/School/Research Centre/Department > School of Hospitality Tourism and Marketing
Depositing User: Ms Phung T Tran
Date Deposited: 19 Jan 2009 16:33
Last Modified: 26 Jan 2009 10:42
URI: http://vuir.vu.edu.au/id/eprint/1322
DOI: 10.1016/S0007-6813(01)80057-4
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Citations in Scopus: 44 - View on Scopus

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