International market entry strategy and performance : an empirical study of Australian business ventures in the People's Republic of China
Qiu, Lily Lin (2000) International market entry strategy and performance : an empirical study of Australian business ventures in the People's Republic of China. PhD thesis thesis, Victoria University of Technology.
This study examines the relationship between a firm's external and internal factors, international market entry strategy, and long-term performance. The purpose of the study is to test if foreign entry strategy into China by Australian companies has an effect on a firm's long-term performance, and to what degree. A conceptual model is developed based on extensive literature review and using modified constructs, to develop new constructs from variables not previously measured.
|Item Type:||Thesis (PhD thesis)|
|Uncontrolled Keywords:||Corporations, Australia, China, international market entry strategy, long-term performance|
|Subjects:||Faculty/School/Research Centre/Department > School of Economics and Finance|
FOR Classification > 1402 Applied Economics
|Depositing User:||VU Library|
|Date Deposited:||06 Jan 2010 22:38|
|Last Modified:||22 May 2013 05:29|
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