International market entry strategy and performance : an empirical study of Australian business ventures in the People's Republic of China
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Qiu, Lily Lin (2000) International market entry strategy and performance : an empirical study of Australian business ventures in the People's Republic of China. PhD thesis thesis, Victoria University of Technology.
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Abstract
This study examines the relationship between a firm's external and internal factors, international market entry strategy, and long-term performance. The purpose of the study is to test if foreign entry strategy into China by Australian companies has an effect on a firm's long-term performance, and to what degree. A conceptual model is developed based on extensive literature review and using modified constructs, to develop new constructs from variables not previously measured.
| Item Type: | Thesis (PhD thesis) |
|---|---|
| Uncontrolled Keywords: | Corporations, Australia, China, international market entry strategy, long-term performance |
| Subjects: | Faculty/School/Research Centre/Department > School of Economics and Finance FOR Classification > 1402 Applied Economics |
| Depositing User: | VU Library |
| Date Deposited: | 06 Jan 2010 22:38 |
| Last Modified: | 22 May 2013 05:29 |
| URI: | http://vuir.vu.edu.au/id/eprint/15239 |
| ePrint Statistics: | View download statistics for this item |
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