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Temporal, spatial and thematic analysis of special events in Victoria (1997)

McArdle, Kristina (1998) Temporal, spatial and thematic analysis of special events in Victoria (1997). Research Master thesis, Victoria University of Technology.

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Tourism and its related products have received increasing attention within many communities as a viable addition or replacement to some traditional industries which might have downsized, or ceased to exist. Much of the acceptance is based on the professed ability to produce economic, social and image related benefits for a community/region. Within the tourism industry, special events have emerged as a distinct product, gaining recognition and funding from a variety of stakeholders. The current problem for strategic planners and organisers involves the lack of a comprehensive supply side database. Such a database would enable stakeholders to evaluate the industry at a macro scale, but simultaneously allow region specific information to be analysed. This thesis seeks to redress the current lack of baseline information available.

Item Type: Thesis (Research Master thesis)
Additional Information:

Master of Business in Tourism Development

Uncontrolled Keywords: Special events, Victoria, tourism benefits, major events tourism, strategic planning
Subjects: FOR Classification > 1506 Tourism
FOR Classification > 1505 Marketing
Faculty/School/Research Centre/Department > School of Hospitality Tourism and Marketing
Depositing User: VU Library
Date Deposited: 23 Jul 2010 04:04
Last Modified: 23 May 2013 16:43
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