Exploratory research into motivational factors which influence demand for a country resort
Alegre, Joseph G (1993) Exploratory research into motivational factors which influence demand for a country resort. Coursework Master thesis, Victoria University of Technology.
The purpose of this minor thesis was to research factors that influence a person's decision to visit a country resort, and how this information may be used for marketing purposes. The theoretical framework for the collection and analysis of data was derived from a variety of sources relating to the fields of marketing and tourism. From these sources a questionnaire was constructed, with the aim of finding out from respondents what factors influenced their decision to visit a country resort. Consequently, having obtained this information, it was used to explore how it can be implemented as a marketing tool by using the model as a backdrop to 'how consumers make their decisions based on motivational factors that bear an influence upon the person's decision-making process'.
|Item Type:||Thesis (Coursework Master thesis)|
Master of Business in Tourism Development
|Uncontrolled Keywords:||Tourism, New South Wales, tourism marketing, Resorts, tourist motivation|
|Subjects:||FOR Classification > 1506 Tourism
Faculty/School/Research Centre/Department > School of Hospitality Tourism and Marketing
|Depositing User:||VU Library|
|Date Deposited:||26 Jul 2010 04:48|
|Last Modified:||23 May 2013 16:43|
|ePrint Statistics:||View download statistics for this item|
Repository staff only