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A psychographic segmentation study of Korean tourists to Australia

Kim, Hyeonju (1993) A psychographic segmentation study of Korean tourists to Australia. Coursework Master thesis, Victoria University of Technology.

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In this study, Korean tourists to Australia were investigated. In analysing the Korean tourist market, a psychographic segmentation was undertaken. Psychographic variables were developed based on information about the tourists' travel, life-styles, activities, interests and opinions.

Item Type: Thesis (Coursework Master thesis)
Additional Information:

Master of Business in Tourism Development

Uncontrolled Keywords: Tourism, Australia, South Korea, Koreans, tourists
Subjects: FOR Classification > 1506 Tourism
Faculty/School/Research Centre/Department > School of Hospitality Tourism and Marketing
Depositing User: VU Library
Date Deposited: 10 Aug 2010 02:09
Last Modified: 23 May 2013 16:44
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