A psychographic segmentation study of Korean tourists to Australia
Kim, Hyeonju (1993) A psychographic segmentation study of Korean tourists to Australia. Coursework Master thesis, Victoria University of Technology.
In this study, Korean tourists to Australia were investigated. In analysing the Korean tourist market, a psychographic segmentation was undertaken. Psychographic variables were developed based on information about the tourists' travel, life-styles, activities, interests and opinions.
|Item Type:||Thesis (Coursework Master thesis)|
Master of Business in Tourism Development
|Uncontrolled Keywords:||Tourism, Australia, South Korea, Koreans, tourists|
|Subjects:||FOR Classification > 1506 Tourism
Faculty/School/Research Centre/Department > School of Hospitality Tourism and Marketing
|Depositing User:||VU Library|
|Date Deposited:||10 Aug 2010 02:09|
|Last Modified:||23 May 2013 16:44|
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