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The identification of key variables which impact on patron demand at major special events

McLeod, Jason B (1993) The identification of key variables which impact on patron demand at major special events. Coursework Master thesis, Victoria University of Technology.

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The special event market in Australia has grown in both size and importance to the Australian economy in recent years. A number of research studies have been conducted into their economic impact. The majority of these studies have been based on an assessment of economic impact that these events have on their host economies. Further, these studies have focused on impacts rather than projections, leaving Australian promoters and organisers of these events still tending to base patronage projections on mainly 'gut feel' patronage estimates, rather than on more scientific basis. This thesis aims to gain an understanding of the impact of key variables on patronage at major special events. It should enable not only more accurate economic impact forecasting to be carried out, but it will also enhance the accuracy of decision making for future events in areas

Item Type: Thesis (Coursework Master thesis)
Additional Information:

Masters of Business in Tourism Development

Uncontrolled Keywords: Sports, tourism, Australia, special events, marketing, sporting events, economic impact
Subjects: FOR Classification > 1504 Services
FOR Classification > 1506 Tourism
Faculty/School/Research Centre/Department > School of Hospitality Tourism and Marketing
Depositing User: VU Library
Date Deposited: 10 Aug 2010 03:42
Last Modified: 23 May 2013 16:44
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