Holiday satisfaction in Vietnam : inter-cultural perspectives
Truong, Thuy-Huong (2007) Holiday satisfaction in Vietnam : inter-cultural perspectives. PhD thesis, Victoria University.Full text for this resource is not available from the Research Repository.
The growing reach of tourism activity across the globe, the volatility of demand and increasing customer sophistication have increased pressure on the tourism industry to provide experiences which are high quality and culturally sensitive. Vietnam is currently experiencing a rapid growth of arrivals from diverse source markets. Since the cultures of Asian travellers are markedly different from their Western counterparts, it is essential for Vietnamese service providers to understand the cultural characteristics of international travellers since these may have an influence on satisfaction levels. To date, most research on destination perceptions and satisfaction has been limited to sample populations within Western countries. No published studies have specifically compared Vietnamese, Chinese, French and American perceptions and satisfaction with tourism products and services in the context of Vietnam as a holiday destination. The present study adopts a cross-cultural perspective. It aims to provide an enhanced understanding of the factors determining host-guest intercultural interactions, their mutual perceptions towards Vietnam's tourism products and services and how these influence their levels of satisfaction.
|Item Type:||Thesis (PhD thesis)|
|Uncontrolled Keywords:||Tourism, Vietnam, Tourists, tourism industry, customer satisfaction|
|Subjects:||FOR Classification > 1506 Tourism
Faculty/School/Research Centre/Department > School of Hospitality Tourism and Marketing
|Depositing User:||VU Library|
|Date Deposited:||13 Aug 2010 02:01|
|Last Modified:||01 Oct 2010 03:07|
|ePrint Statistics:||View download statistics for this item|
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