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A conceptual and empirical investigation of the determinants of consumer satisfaction within the context of special events : attribute- and value-based perspectives

Hede, Anne-Marie (2004) A conceptual and empirical investigation of the determinants of consumer satisfaction within the context of special events : attribute- and value-based perspectives. PhD thesis, Victoria University of Technology.

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Abstract

It is widely achnowledged that special events serve a number of functions in contemporary societies. These include developing the social cohesion within, and between communities; improving public infrastructure; bringing 'new' money into hose economies; and showcasing host destinations... This study was aimed at exploring the nexus between attendees of special events, special events themselves and special event host destinations.

Item Type: Thesis (PhD thesis)
Uncontrolled Keywords: Special events, marketing, tourism, marketing research, consumer satisfaction
Subjects: FOR Classification > 1506 Tourism
FOR Classification > 1505 Marketing
Faculty/School/Research Centre/Department > School of Hospitality Tourism and Marketing
Depositing User: VU Library
Date Deposited: 27 Jul 2010 02:57
Last Modified: 23 May 2013 16:43
URI: http://vuir.vu.edu.au/id/eprint/15744
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