A conceptual and empirical investigation of the determinants of consumer satisfaction within the context of special events : attribute- and value-based perspectives
Hede, Anne-Marie (2004) A conceptual and empirical investigation of the determinants of consumer satisfaction within the context of special events : attribute- and value-based perspectives. PhD thesis, Victoria University of Technology.
It is widely achnowledged that special events serve a number of functions in contemporary societies. These include developing the social cohesion within, and between communities; improving public infrastructure; bringing 'new' money into hose economies; and showcasing host destinations... This study was aimed at exploring the nexus between attendees of special events, special events themselves and special event host destinations.
|Item Type:||Thesis (PhD thesis)|
|Uncontrolled Keywords:||Special events, marketing, tourism, marketing research, consumer satisfaction|
|Subjects:||FOR Classification > 1506 Tourism
FOR Classification > 1505 Marketing
Faculty/School/Research Centre/Department > School of Hospitality Tourism and Marketing
|Depositing User:||VU Library|
|Date Deposited:||27 Jul 2010 02:57|
|Last Modified:||23 May 2013 16:43|
|ePrint Statistics:||View download statistics for this item|
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