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Consumer Motivation in a Tourism Context: Continuing the Work of Maslow, Rokeach, Vroom, Deri, Haley and Others

Kay, Pandora (2003) Consumer Motivation in a Tourism Context: Continuing the Work of Maslow, Rokeach, Vroom, Deri, Haley and Others. In: Proceedings of The Australian And New Zealand Marketing Academy 2003. University of South Australia, pp. 600-614.

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Abstract

This paper examines the literature on understanding and measuring consumer motivation and the application of these theories and procedures to understanding and researching tourist motivation. The application of consumer motivation theory to tourism is considered especially relevant, because motivation is considered a critical variable in the tourist decision-making process.

Item Type: Book Section
ISBN: 0868039837
Uncontrolled Keywords: ResPubID5960; tourism research, consumer motivation, tourist behaviour, tourist decision-making, market segmentation
Depositing User: VUIR
Date Deposited: 29 Sep 2010 05:02
Last Modified: 18 Oct 2012 03:51
URI: http://vuir.vu.edu.au/id/eprint/15774
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