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Cultural Event Tourism: Modelling Performing Arts Tourism Events and Effective Marketing Strategies

Kay, Pandora (2004) Cultural Event Tourism: Modelling Performing Arts Tourism Events and Effective Marketing Strategies. In: Festivals and Tourism: Marketing, Management and Evaluation. Business Education Publishers Ltd, pp. 15-31.

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Item Type: Book Section
ISBN: 1901888347
Uncontrolled Keywords: ResPubID7717
Subjects: RFCD Classification > 350000 Commerce, Management, Tourism and Services
Faculty/School/Research Centre/Department > School of Hospitality Tourism and Marketing
Depositing User: VUIR
Date Deposited: 11 Oct 2010 03:01
Last Modified: 07 Sep 2011 05:00
URI: http://vuir.vu.edu.au/id/eprint/15775
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