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Understanding Tourists' Cultural Experiences: Benefits and Satisfaction at the Queen Victoria Market, Melbourne

Kay, Pandora (2006) Understanding Tourists' Cultural Experiences: Benefits and Satisfaction at the Queen Victoria Market, Melbourne. In: Proceedings of the Australian and New Zealand Academy of Marketing 2006. Queensland University of Technology, pp. 1-6.

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Abstract

This empirical research of tourists’ cultural experiences aims to advance theory by analysing consumers’ benefits (sought and gained) and inferred satisfaction with the Queen Victoria Market. Produce markets are under-researched cultural attractions, despite their popularity with tourists. The current exploratory study found dimensions of importance to tourists’ cultural experience benefits (sought and gained) included socio-psychological, hedonic benefits and attribute specific, utilitarian benefits. It further found that tourists were most satisfied with the hedonic benefits, and least satisfied with the services, signs and written information. This study concludes that researching both types of benefits (sought and gained) and both types of dimensions (psychologically-based and attribute-based) increases understanding of tourists’ cultural experiences.

Item Type: Book Section
ISBN: 1741071593
Uncontrolled Keywords: ResPubID11288
Subjects: RFCD Classification > 350000 Commerce, Management, Tourism and Services
Faculty/School/Research Centre/Department > School of Hospitality Tourism and Marketing
Depositing User: VUIR
Date Deposited: 29 Sep 2010 04:59
Last Modified: 16 Oct 2012 05:04
URI: http://vuir.vu.edu.au/id/eprint/15778
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