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Understanding Barriers to Attendance and Non-Attendance at Arts and Cultural Institutions: A Conceptual Framework

Kay, Pandora, Wong, Emma and Polonsky, Michael Jay (2008) Understanding Barriers to Attendance and Non-Attendance at Arts and Cultural Institutions: A Conceptual Framework. In: ANZMAC Marketing: Shifting the Focus from Mainstream to Offbeat. Promaco Conventions P/L, Western Sydney, pp. 1-7.

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Abstract

This paper draws together themes from within the leisure, arts and other literature related to why people might not attend cultural institutions and identifies eight barriers: 1) Physical; 2) Personal Access; 3) Cost; 4) Time and Timing; 5) Product; 6) Personal Interest; 7) Socialisation/Understanding; and 8) Information. Many of these barriers appear to be interrelated and as such strategies to address non-visitation will most likely need to be complex to allow the full range of barriers to be addressed.

Item Type: Book Section
ISBN: 1863081445
Uncontrolled Keywords: ResPubID15056; tourist behaviour, visitor experience
Subjects: RFCD Classification > 350000 Commerce, Management, Tourism and Services
Faculty/School/Research Centre/Department > School of Hospitality Tourism and Marketing
Depositing User: VUIR
Date Deposited: 29 Sep 2010 04:52
Last Modified: 16 Oct 2012 23:51
URI: http://vuir.vu.edu.au/id/eprint/15783
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