Response to Yeoman et al.: competitive advantage through “authenticity”: an assessment of Scotland's tourism prospects
King, Brian (2007) Response to Yeoman et al.: competitive advantage through “authenticity”: an assessment of Scotland's tourism prospects. Tourism Management, 28 (4). pp. 1141-1143. ISSN 0261-5177Full text for this resource is not available from the Research Repository.
This rejoinder to Yeoman et al. (see pp. 1128-1138 in this same issue of Tourism Management) is a critical assessment of the merits of the implied strategic shift towards authenticity in tourism. It reviews the relevant authenticity literature and the circumstances confronting Scotland as a destination. It is argued that while "authenticity-seeking" behaviour characterizes a growing number of consumers in developed markets, explicit use of the term as a rationale for strategic marketing would be unwise. The reasons are that the literature is decidedly inconclusive and contradictory about authenticity as a strategic direction and that the prospects of successful implementation in Scotland are overestimated given the paradoxes of the post-devolution era.
|Uncontrolled Keywords:||ResPubID13024, ResPubID11352. Scotland, tourism, marketing|
|Subjects:||Faculty/School/Research Centre/Department > School of Hospitality Tourism and Marketing
RFCD Classification > 350000 Commerce, Management, Tourism and Services
SEO Classification > 970114 Expanding Knowledge in Economics
|Date Deposited:||19 Nov 2009 22:57|
|Last Modified:||01 May 2012 05:14|
|ePrint Statistics:||View download statistics for this item|
|Citations in Scopus:||3 - View on Scopus|
Repository staff only