Research Repository

Response to Yeoman et al.: competitive advantage through “authenticity”: an assessment of Scotland's tourism prospects

King, Brian (2007) Response to Yeoman et al.: competitive advantage through “authenticity”: an assessment of Scotland's tourism prospects. Tourism Management, 28 (4). pp. 1141-1143. ISSN 0261-5177

Full text for this resource is not available from the Research Repository.

Abstract

This rejoinder to Yeoman et al. (see pp. 1128-1138 in this same issue of Tourism Management) is a critical assessment of the merits of the implied strategic shift towards authenticity in tourism. It reviews the relevant authenticity literature and the circumstances confronting Scotland as a destination. It is argued that while "authenticity-seeking" behaviour characterizes a growing number of consumers in developed markets, explicit use of the term as a rationale for strategic marketing would be unwise. The reasons are that the literature is decidedly inconclusive and contradictory about authenticity as a strategic direction and that the prospects of successful implementation in Scotland are overestimated given the paradoxes of the post-devolution era.

Item Type: Article
Uncontrolled Keywords: ResPubID13024, ResPubID11352. Scotland, tourism, marketing
Subjects: Faculty/School/Research Centre/Department > School of Hospitality Tourism and Marketing
RFCD Classification > 350000 Commerce, Management, Tourism and Services
SEO Classification > 970114 Expanding Knowledge in Economics
Depositing User: VUIR
Date Deposited: 19 Nov 2009 22:57
Last Modified: 01 May 2012 05:14
URI: http://vuir.vu.edu.au/id/eprint/158
DOI: 10.1016/j.tourman.2006.09.007
ePrint Statistics: View download statistics for this item
Citations in Scopus: 3 - View on Scopus

Repository staff only

View Item View Item

Search Google Scholar