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Zoos Victoria: Branding, Marketing and Designing Multi-Location Zoos

White, Leanne (2011) Zoos Victoria: Branding, Marketing and Designing Multi-Location Zoos. In: Zoos and Tourism: Conservation, Education, Entertainment? Frost, Warwick, ed. Aspects of tourism . Channel View, Bristol, pp. 204-216.

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Item Type: Book Section
ISBN: 9781845411633 (pbk.), 9781845411640 (hbk.), 9781845411657 (online)
Uncontrolled Keywords: ResPubID24109, wildlife, conservation, Melbourne Zoo, Healesville Sanctuary, Werribee Open Range Zoo, tourism, tourism attraction, social aspects, travel and tourism
Subjects: FOR Classification > 1506 Tourism
Faculty/School/Research Centre/Department > School of International Business
Depositing User: VUIR
Date Deposited: 18 Oct 2010 04:11
Last Modified: 28 Feb 2013 05:49
URI: http://vuir.vu.edu.au/id/eprint/15854
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