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A study of emerging tourism features associated with Australian winery websites

Sellitto, Carmine (2005) A study of emerging tourism features associated with Australian winery websites. Journal of information technology and tourism, 7 (3/4). pp. 157-170. ISSN 1098-3058

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Abstract

This article reports on research that examined Internet adoption by Australian wineries and identified an emergent tourism focus of winery websites. The Australian wine industry has been a recent global success story and winery operators appear to have adopted the website as part of an integral strategy based on direct marketing and wine tourism. The study did not engage a laboratory-based website evaluation, but captured perceptions of winery owners and how they viewed the benefits and features of their sites. Various tourism features identified as being important by winery owners related to information about winery products, viticulture, and regional location. An important finding was the identification of competitor-to-competitor hypertext links on a notable number of winery sites—features that endeavored to promote multiwinery cellar door tourism. The study is significant in that it is one of the few academic works dealing with the relatively new and emerging global industry associated with wine tourism

Item Type: Article
Uncontrolled Keywords: Australia, wine tourism, website, clusters, direct marketing
Subjects: RFCD Classification > 280000 Information, Computing and Communication Sciences
Faculty/School/Research Centre/Department > Centre for Tourism and Services Research (CTSR)
Depositing User: Ms Phung T Tran
Date Deposited: 26 Jan 2009 15:06
Last Modified: 13 Jul 2011 03:29
URI: http://vuir.vu.edu.au/id/eprint/1707
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