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The Use of Travel Guide Books by Packaged and Non Packaged Japanese Travellers: a Comparative Study

Nishimura, Sachiko, King, Brian and Waryszak, Robert (2007) The Use of Travel Guide Books by Packaged and Non Packaged Japanese Travellers: a Comparative Study. Journal of Vacation Marketing, 13 (4). pp. 291-310. ISSN 1356-7667

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This article attempts to ascertain whether tourist type (based on the degree of freedom exercised during travel) influences the use of travel information sources for decision-making, particularly in the case of guidebooks. A model is proposed incorporating the travel decision-making process and the selection of information sources. Four hypotheses are tested and the results indicate that tourist type has a considerable influence over the choice of travel information source. It was found that the greater the degree of freedom exercised by respondents during travel, the more that they used guidebooks both prior to and during travel. Guidebook usage was found to be widespread among all three segments of the Japanese market, though different patterns are evident at the various stages of the trip - before and after departure.

Item Type: Article
Uncontrolled Keywords: ResPubID: 12995, guidebooks, package tourists, non-packaged tourists, tourism marketing, Japanese
Subjects: Historical > Faculty/School/Research Centre/Department > School of Hospitality Tourism and Marketing
Historical > RFCD Classification > 350000 Commerce, Management, Tourism and Services
Historical > SEO Classification > 970114 Expanding Knowledge in Economics
Depositing User: VUIR
Date Deposited: 01 Oct 2009 02:14
Last Modified: 11 Jul 2011 03:48
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Citations in Scopus: 19 - View on Scopus

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