A Conceptual Model of Knowledge Acquisition and Utilisation Through Marketing Research in Tourism: Development and an Empirical Assessment
Yaman, Habil Ruhi (2001) A Conceptual Model of Knowledge Acquisition and Utilisation Through Marketing Research in Tourism: Development and an Empirical Assessment. PhD thesis, Victoria University.
This thesis is concerned with the process of knowledge acquisition and utilisation through marketing research in tourism. Its main objective is to determine the factors that lead to a marketing research orientation in tourism organisations. A conceptual model of antecedents and consequences of marketing research in tourism is constructed within a framework of theories of the sociology of knowledge and the diffusion of innovations. The model is tested using data gained through structured personal interviews with marketing and marketing research executives in a sample of the largest Australian tourism organisations.
|Item Type:||Thesis (PhD thesis)|
|Uncontrolled Keywords:||model of knowledge; marketing research; tourism|
|Subjects:||RFCD Classification > 350000 Commerce, Management, Tourism and Services
Faculty/School/Research Centre/Department > School of Hospitality Tourism and Marketing
|Depositing User:||Mr Angeera Sidaya|
|Date Deposited:||13 Jan 2006|
|Last Modified:||23 May 2013 16:37|
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