Urban planning and the place marketing model : an application to cities and provinces in Viet Nam
Hoang, Thi Thanh Van (2010) Urban planning and the place marketing model : an application to cities and provinces in Viet Nam. PhD thesis, Victoria University.
In the past three decades many cities and regions around the world have applied a marketing approach to place planning and to attracting development resources. Several scholars have analysed this trend in order to define a new approach to the economic planning of places based on the principles of marketing, now called ‘place marketing’. This thesis sets out to clarify the key concepts and the implementation model of place marketing, and to examine the effectiveness of place marketing activities in Vietnam to date and the relevance of improved methods of place marketing to the country. To these ends it seeks to clarify the key concepts involved, to build an implementation model of place marketing and to analyse empirically, by statistical analysis and case studies, the practice and effectiveness of place marketing in Vietnam.
|Item Type:||Thesis (PhD thesis)|
|Uncontrolled Keywords:||city planning, place marketing management, New South Wales, Vietnam|
|Subjects:||FOR Classification > 1505 Marketing
Faculty/School/Research Centre/Department > Centre for Strategic Economic Studies (CSES)
|Depositing User:||VU Library|
|Date Deposited:||05 Oct 2012 01:39|
|Last Modified:||23 May 2013 16:59|
|ePrint Statistics:||View download statistics for this item|
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