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Investigating potential tourism yield from visitor information centres

Deery, Margaret and Jago, Leo Kenneth and Daugherty, Sean and Carson, Dean (2006) Investigating potential tourism yield from visitor information centres. Technical Report. Cooperative Research Centre for Sustainable Tourism, Queensland.

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Abstract

This report presents the findings of a study into the role played by Visitor Information Centres (VICs) in enhancing tourism yield within regional Australia. It has drawn upon both qualitative and quantitative data collected in New South Wales and Victoria to examine a number of issues. In all, sixteen in-depth interviews were conducted in both states with VIC coordinators, paid staff and volunteers. At the same time, visitors were intercepted at the VICs, resulting in 782 responses. The findings from this research indicate that VICs are important in promoting tourism and increasing tourist spend, particularly within regional Australia. While it is difficult to quantify the actual level of increased expenditure, it is clear that VICs have a pivotal role to play in maintaining and developing tourism products and the travel experience.

Item Type: Monograph (Technical Report)
Uncontrolled Keywords: ResPubID: 11566, tourism yield, visitor information centres, Tourism industry, Australia
Subjects: Faculty/School/Research Centre/Department > Centre for Tourism and Services Research (CTSR)
FOR Classification > 1503 Business and Management
Date Deposited: 09 Nov 2009 04:09
Last Modified: 09 Nov 2009 04:09
URI: http://vuir.vu.edu.au/id/eprint/2170
DOI: 1920704698
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