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Motel Makeover Guide: Renovating 3-4 Star Motels in Regional Australia

Beall, Justin, Roberts, Linda Margaret and Jago, Leo Kenneth (2005) Motel Makeover Guide: Renovating 3-4 Star Motels in Regional Australia. Technical Report. Cooperative Research Centre for Sustainable Tourism, Queensland.

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Motels provide a large percentage of commercial accommodation for travellers, particularly in regional areas. Many of the motels that were built in the 1970s and 1980s still operate today and there has been little refurbishment undertaken on a substantial number of these properties. As a consequence, they are failing to meet consumer expectations, which poses serious problems for agencies that have responsibility for promoting the regions in which these motels operate in that there is a growing level of consumer dissatisfaction with some of the accommodation on offer. Whilst replacing these ageing motels may be a desirable outcome, this is often not viable due to the massive expense of such an exercise. This project and subsequent Guide was initiated by Tourism Tasmania to identify the gap between what motels currently offer and what visitors expect. The intention was to find cost effective ways to refurbish and renovate motels to match these expectations. This Guide offers straightforward advice on the problems and solutions to renovation. Its target is primarily the owners of motels built between 1970 and the early 1990s in regional Australia, though many issues have broader application.

Item Type: Monograph (Technical Report)
Uncontrolled Keywords: ResPubID: 8691, motel maintenance and repair, motel management, Australia
Subjects: Faculty/School/Research Centre/Department > School of Hospitality Tourism and Marketing
FOR Classification > 1503 Business and Management
Date Deposited: 10 Nov 2009 04:37
Last Modified: 10 Nov 2009 04:37
DOI: 1920704574
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