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Triple Bottom Line Evaluation of Special Events: Does the Rhetoric Reflect Reporting?

Sherwood, Peter, Jago, Leo Kenneth and Deery, Margaret (2005) Triple Bottom Line Evaluation of Special Events: Does the Rhetoric Reflect Reporting? In: Proceedings of the Council of Australian University Tourism and Hospitality Education. Charles Darwin University.

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The evaluation of the impacts of special events has been a source of considerable academic study, particularly from and economic perspective. Recently, however, researchers have called for a more holistic evaluation of special events, such as a triple bottom line approach. Government agencies also commission event assessments, but many of these are unpublished, and are largely unavailable to researchers. However, 84 of these assessments were collected for this study, and the aim was to determine whether or not the rhetoric from the academic studies was reflected in the reality of the impact assessments. The assessments were essentially economic, and although a number included social impacts, only two included economic, social and environmental impacts. There was no attempt to integrate the impacts into a more holistic assessment. The implication for government agencies is that they need to do more to encourage a broader approach to event evaluation.

Item Type: Book Section
ISBN: 1876248971
Uncontrolled Keywords: ResPubID: 9383, special events, evaluation, triple bottom line
Subjects: Faculty/School/Research Centre/Department > Centre for Tourism and Services Research (CTSR)
FOR Classification > 1503 Business and Management
Date Deposited: 12 Nov 2009 04:59
Last Modified: 21 Sep 2012 01:57
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