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The Role of Events in Helping to Brand a Destination

Jago, Leo Kenneth and Chalip, Laurence and Brown, Graham and Mules, Trevor and Ali, Shameem (2002) The Role of Events in Helping to Brand a Destination. In: Proceedings of International Event Research Conference. Australian Centre for Event Management, pp. 111-143.

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Item Type: Book Section
ISBN: 1863655689
Uncontrolled Keywords: ResPubID4368
Subjects: Faculty/School/Research Centre/Department > Centre for Tourism and Services Research (CTSR)
FOR Classification > 1503 Business and Management
Date Deposited: 07 Dec 2009 04:12
Last Modified: 11 Apr 2011 23:02
URI: http://vuir.vu.edu.au/id/eprint/2225
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