Research Repository

Australia’s Public Sector Environment for Shaping Event Tourism Strategy

Stokes, Robyn and Jago, Leo Kenneth (2007) Australia’s Public Sector Environment for Shaping Event Tourism Strategy. International Journal of Event Management Research, 3 (1). pp. 42-53. ISSN 1833-0681

Full text for this resource is not available from the Research Repository.

Abstract

Sustained tourism outcomes from major event suggest a fruitful marriage between a government’s stated purposes of event investment, its institutional structures to foster event and tourism; and the roles played by public sector event development agencies (inside and alongside government). This qualitative study across six Australian states/territories highlights how government interest in tourism alongside other event impacts, differing organisational arrangements for event tourism and varying roles of public sector event agencies impact on event tourism strategy. It confirms the importance of seven public sector influences on event tourism, of which the budgetary controls and performance measures of event agencies were primary concerns. Among three different institutional structures for event tourism identified in this study, merged organisational arrangements (combining tourism and event bodies) and mixed arrangements (several bodies of an independent and merged nature) appear to provide the optimal environment for event tourism strategy development. The paper advocates periodic reviews of a state/territory’s institutional structures for stimulating event tourism including the degree of emphasis given by agencies to the four strategy arenas of event acquisition, creation, development and tourism marketing. It also suggests periodic reflection on the continued relevance and impact of the seven public sector influences on event tourism identified in this research

Item Type: Article
Uncontrolled Keywords: ResPubID: 12772. event tourism, public sector influences, event tourism strategy, tourism marketing
Subjects: Faculty/School/Research Centre/Department > Centre for Tourism and Services Research (CTSR)
FOR Classification > 1506 Tourism
SEO Classification > 9003 Tourism
Date Deposited: 24 Sep 2010 02:50
Last Modified: 18 Nov 2010 22:34
URI: http://vuir.vu.edu.au/id/eprint/2236
ePrint Statistics: View download statistics for this item

Repository staff only

View Item View Item

Search Google Scholar