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Segmentation of Special Event Attendees Using Personal Values: Relationships with Satisfaction and Behavioural Intentions

Hede, Anne-Marie and Jago, Leo Kenneth and Deery, Margaret (2004) Segmentation of Special Event Attendees Using Personal Values: Relationships with Satisfaction and Behavioural Intentions. Journal of Quality Assurance in Hospitality and Tourism, 5 (2-4). pp. 33-55. ISSN 1528-008X

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Abstract

This article presents the findings from research undertaken within a conceptual framework that included personal values, satisfaction and post-consumption behavioural intentions. The findings of a quantitative study (n = 354) conducted at a theatre-event indicate that attendees who were more inclined to place importance on their 'connectedness' with others were generally more satisfied with their attendance overall and with most of the attributes of the special event that were measured. Similar results were also found for attendees' post-con-sumption behavioural intentions; however, other personal value systems, such as that associated with hedonism, also emerged as important. These results can be used by managers and marketers of special events to enhance the special event experience and contribute to the industry's sustainability.

Item Type: Article
Uncontrolled Keywords: ResPubID: 7204. segmentation, personal values, special events
Subjects: Faculty/School/Research Centre/Department > Centre for Tourism and Services Research (CTSR)
FOR Classification > 1503 Business and Management
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Date Deposited: 24 Sep 2010 04:12
Last Modified: 30 Aug 2011 03:45
URI: http://vuir.vu.edu.au/id/eprint/2241
DOI: 10.1300/J162v05n02_03
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