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Developing Brand Australia: Examining the Role of Events

Brown, Graham and Chalip, Laurence and Jago, Leo Kenneth and Mules, Trevor (2004) Developing Brand Australia: Examining the Role of Events. In: Destination Branding Creating the Unique Destination Proposition. Elsevier, pp. 279-305.

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Item Type: Book Section
ISBN: 075659696
Uncontrolled Keywords: ResPubID: 7025
Subjects: Faculty/School/Research Centre/Department > Centre for Tourism and Services Research (CTSR)
FOR Classification > 1503 Business and Management
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Date Deposited: 10 Dec 2009 03:22
Last Modified: 16 Oct 2012 05:41
URI: http://vuir.vu.edu.au/id/eprint/2265
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