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Events and Destination Branding

Brown, Graham and Chalip, Laurence and Jago, Leo Kenneth and Mules, Trevor (2002) Events and Destination Branding. In: Destination Branding: Creating the Unique Destination Proposition. Butterworth-Heinemann, pp. 163-183.

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Item Type: Book Section
ISBN: 0750649941
Uncontrolled Keywords: ResPubID: 4385
Subjects: Faculty/School/Research Centre/Department > Centre for Tourism and Services Research (CTSR)
FOR Classification > 1503 Business and Management
Date Deposited: 10 Dec 2009 03:48
Last Modified: 27 Jul 2011 00:21
URI: http://vuir.vu.edu.au/id/eprint/2270
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