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Nation Branding: A Critical Appraisal of Incredible India

Kerrigan, Finola, Shivananan, Jyotsna and Hede, Anne-Marie (2012) Nation Branding: A Critical Appraisal of Incredible India. Journal of Macromarketing, 32 (3). pp. 319-327. ISSN 0276-1467

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Item Type: Article
Uncontrolled Keywords: ResPubID25808, India, country marketing, destination marketing, tourism marketing
Subjects: Current > FOR Classification > 1506 Tourism
Historical > Faculty/School/Research Centre/Department > Faculty of Business and Law
Depositing User: Yimin Zeng
Date Deposited: 02 May 2014 01:22
Last Modified: 13 Nov 2017 23:59
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Citations in Scopus: 39 - View on Scopus

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