Ethos, logos, pathos: Strategies of persuasion in social/environmental reports

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Higgins, Colin and Walker, Robyn (2012) Ethos, logos, pathos: Strategies of persuasion in social/environmental reports. Accounting Forum, 36 (3). pp. 194-208. ISSN 0155-9982 (print) 1467-6303 (online)

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Item type Article
URI https://vuir.vu.edu.au/id/eprint/23280
DOI 10.1016/j.accfor.2012.02.003
Official URL http://www.sciencedirect.com/science/article/pii/S...
Subjects Historical > FOR Classification > 1501 Accounting, Auditing and Accountability
Historical > FOR Classification > 2203 Philosophy
Historical > Faculty/School/Research Centre/Department > College of Business
Keywords ResPubID25681, rhetoric discourse, persuasion, sustainability reporting, sustainable business, business ethics, critical analysis, New Zealand companies, Aristotle, proofs, credibility, reason, emotion, social responsibility
Citations in Scopus 152 - View on Scopus
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