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Ethos, logos, pathos: Strategies of persuasion in social/environmental reports

Higgins, Colin and Walker, Robyn (2012) Ethos, logos, pathos: Strategies of persuasion in social/environmental reports. Accounting Forum, 36 (3). pp. 194-208. ISSN 0155-9982 (print) 1467-6303 (online)

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Item Type: Article
Uncontrolled Keywords: ResPubID25681, rhetoric discourse, persuasion, sustainability reporting, sustainable business, business ethics, critical analysis, New Zealand companies, Aristotle, proofs, credibility, reason, emotion, social responsibility
Subjects: FOR Classification > 1501 Accounting, Auditing and Accountability
FOR Classification > 2203 Philosophy
Faculty/School/Research Centre/Department > College of Business
Depositing User: Yimin Zeng
Date Deposited: 26 Feb 2014 01:40
Last Modified: 23 Sep 2014 05:48
URI: http://vuir.vu.edu.au/id/eprint/23280
DOI: https://doi.org/10.1016/j.accfor.2012.02.003
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Citations in Scopus: 60 - View on Scopus

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