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Business to consumer E-Services: Australian accounting practices and their Web sites

Burgess, Stephen, Breen, John P and Quiazon, Regina Maria (2009) Business to consumer E-Services: Australian accounting practices and their Web sites. International Journal of E-Services and Mobile Applications, 1 (1). pp. 38-51. ISSN 1941-627X

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This article reports on a study involving analysis of the Web sites of 100 accounting practices located in Melbourne, Australia, and subsequent interviews with twenty practices. This article focuses on identifying the level of e-services that they employ. In this regard, Angehrn’s virtual dimensions of Web site spaces were used to classify the various service delivery strategies adopted by the different practices. The results suggest that information technology plays a critical role in the accounting industry and that the use of computer accounting packages is almost mandatory among clients. There is little evidence of the use of Web sites for the delivery of automated e-services. At the moment, the Internet is primarily used to support the delivery of services rather than completely automate it. Overall, the study suggests that Australian accounting firms currently take a fairly conservative approach to Web site use.

Item Type: Article
Uncontrolled Keywords: ResPubID17048, b2c, business to consumer
Subjects: SEO Classification > 8999 Other Information and Communication Services
FOR Classification > 1503 Business and Management
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Depositing User: VUIR
Date Deposited: 14 Apr 2011 23:13
Last Modified: 05 Sep 2011 04:09
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