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What happens to a Radio Station's Share and Cumulative Audience When a New Radio Station Enters the Marketplace?

Lees, Gavin and Watnee, Torgier (2012) What happens to a Radio Station's Share and Cumulative Audience When a New Radio Station Enters the Marketplace? Acta Universitatis Bohemiae Meridionales, 15 (2). pp. 55-60. ISSN 1212-3285

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Item Type: Article
Uncontrolled Keywords: ResPubID26519, ResPubID26357, share order effect, Dirichlet model of consumer behaviour, duplication of purchase, radio markets
Subjects: FOR Classification > 1005 Communications Technologies
Faculty/School/Research Centre/Department > College of Business
Depositing User: Ms Phung.T Tran
Date Deposited: 20 Jul 2014 23:37
Last Modified: 18 Sep 2014 04:59
URI: http://vuir.vu.edu.au/id/eprint/23641
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