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Does the duplication of viewing law apply to radio listening?

Lees, Gavin and Wright, Malcolm (2013) Does the duplication of viewing law apply to radio listening? European Journal of Marketing, 47 (3/4). pp. 674-685. ISSN 0309-0566

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Item Type: Article
Uncontrolled Keywords: ResPubID26520, radio, media, brand loyalty, market structure, market segmentation, brands, New Zealand
Subjects: FOR Classification > 1899 Other Law and Legal Studies
FOR Classification > 1902 Film, Television and Digital Media
FOR Classification > 2001 Communication and Media Studies
Faculty/School/Research Centre/Department > College of Business
Depositing User: Ms Phung.T Tran
Date Deposited: 22 Jul 2014 05:50
Last Modified: 03 Oct 2014 00:21
URI: http://vuir.vu.edu.au/id/eprint/23642
DOI: https://doi.org/10.1108/03090561311297535
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Citations in Scopus: 13 - View on Scopus

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