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Building city brands through sport events: Theoretical and empirical perspectives

Westerbeek, Hans and Linley, Michael (2012) Building city brands through sport events: Theoretical and empirical perspectives. Journal of Brand Strategy, 1 (2). pp. 193-205. ISSN 2045-855X (print) 2045-8568 (online)

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Item Type: Article
Uncontrolled Keywords: ResPubID26546. city marketing, destination branding, event portfolio, brand personality, destination marketing
Subjects: FOR Classification > 1505 Marketing
Faculty/School/Research Centre/Department > Institute of Sport, Exercise and Active Living (ISEAL)
Depositing User: Ms Phung.T Tran
Date Deposited: 16 Jun 2014 03:59
Last Modified: 22 Sep 2014 04:53
URI: http://vuir.vu.edu.au/id/eprint/23651
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