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Knowledge Enhancement in the Change Process: Social Marketing and Attitude Change Leading to Improved Environmental Behaviour

Binney, Wayne and Hall, John and Oppenheim, Peter (2003) Knowledge Enhancement in the Change Process: Social Marketing and Attitude Change Leading to Improved Environmental Behaviour. The International Journal of Knowledge, Culture and Change Management, 3. ISSN 1447-9524

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Item Type: Article
Uncontrolled Keywords: ResPubID6284, change process, social marketing, environmental behaviour
Subjects: Faculty/School/Research Centre/Department > School of Hospitality Tourism and Marketing
FOR Classification > 1501 Accounting, Auditing and Accountability
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Depositing User: VUIR
Date Deposited: 15 Apr 2011 00:45
Last Modified: 22 Aug 2012 00:39
URI: http://vuir.vu.edu.au/id/eprint/2378
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