Research Repository

Does the duplication of purchase law hold true over short time frames in radio listening?

Lees, Gavin and Winchester, Maxwell ORCID: 0000-0001-5458-517X (2012) Does the duplication of purchase law hold true over short time frames in radio listening? In: ANZMAC 2012, 3 December 2012 - 5 December 2012, Adelaide, South Australia.

Full text for this resource is not available from the Research Repository.
Item Type: Conference or Workshop Item (Paper)
Uncontrolled Keywords: ResPubID26265 ; listening patterns ; marketing ; listeners ; audience ; market share ; radio station
Subjects: Current > FOR Classification > 1505 Marketing
Historical > Faculty/School/Research Centre/Department > College of Business
Depositing User: Ms Phung.T Tran
Date Deposited: 24 Jul 2020 02:06
Last Modified: 24 Jul 2020 02:06
URI: http://vuir.vu.edu.au/id/eprint/24092
ePrint Statistics: View download statistics for this item

Repository staff only

View Item View Item

Search Google Scholar