Does the duplication of purchase law hold true over short time frames in radio listening?

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Lees, Gavin and Winchester, Maxwell ORCID: 0000-0001-5458-517X (2012) Does the duplication of purchase law hold true over short time frames in radio listening? In: ANZMAC 2012, 3 December 2012 - 5 December 2012, Adelaide, South Australia.

Item type Conference or Workshop Item (Paper)
URI http://vuir.vu.edu.au/id/eprint/24092
Subjects Current > FOR Classification > 1505 Marketing
Historical > Faculty/School/Research Centre/Department > College of Business
Keywords ResPubID26265 ; listening patterns ; marketing ; listeners ; audience ; market share ; radio station
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