An investigation of the success of targetting newspapers in Victoria, Australia

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Winchester, Maxwell ORCID: 0000-0001-5458-517X and Lees, Gavin (2012) An investigation of the success of targetting newspapers in Victoria, Australia. In: Australian and New Zealand Marketing Academy Conference 2012, 3 December 2012 - 5 December 2012, Adelaide, South Australia.

Item type Conference or Workshop Item (Paper)
URI http://vuir.vu.edu.au/id/eprint/24093
Subjects Current > FOR Classification > 1505 Marketing
Historical > Faculty/School/Research Centre/Department > College of Business
Keywords ResPubID26266 ; newsprint media market ; consumer markets ; market segmentation ; mass marketing
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