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Agents of change: An investigation of how craft breweries educate their consumers

Watne, Torgeir (2012) Agents of change: An investigation of how craft breweries educate their consumers. In: ANZMAC 2012, 3 December 2012 - 5 December 2012, Adelaide, South Australia.

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Item Type: Conference or Workshop Item (Paper)
ISBN: 9780646563305
Uncontrolled Keywords: ResPubID26416, craft brewery; alcohol; craft beer; consumer socialisation; socialisation agent; beer education; Victoria
Subjects: Current > FOR Classification > 1505 Marketing
Current > Division/Research > College of Business
Depositing User: Ms Phung.T Tran
Date Deposited: 20 Feb 2020 01:07
Last Modified: 20 Feb 2020 01:12
URI: http://vuir.vu.edu.au/id/eprint/24124
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