Agents of change: An investigation of how craft breweries educate their consumers

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Watne, Torgeir (2012) Agents of change: An investigation of how craft breweries educate their consumers. In: ANZMAC 2012, 3 December 2012 - 5 December 2012, Adelaide, South Australia.

Item type Conference or Workshop Item (Paper)
URI http://vuir.vu.edu.au/id/eprint/24124
ISBN 9780646563305
Subjects Current > FOR Classification > 1505 Marketing
Historical > Faculty/School/Research Centre/Department > College of Business
Keywords ResPubID26416, craft brewery; alcohol; craft beer; consumer socialisation; socialisation agent; beer education; Victoria
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