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Developing relationships - a nonlinear process

Polonsky, Michael Jay and Schuppisser, Stefan (2003) Developing relationships - a nonlinear process. In: Research in contemporary issues of marketing: best paper series of the Inaugural Australian Conference of the Chartered Institute of Marketing : a research volume. Buttery, Ernest Alan, ed. University of Sydney, Sydney, pp. 51-66.

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The paper proposes a model that allows relationships to move in multiple directions over their existence

Item Type: Book Section
ISBN: 0646426249
Additional Information:

Conference held: Sydney, New South Wales, Australia, 20-22 August 2003

Uncontrolled Keywords: ResPubID6279, marketing, relationship development
Subjects: Faculty/School/Research Centre/Department > School of Hospitality Tourism and Marketing
FOR Classification > 1503 Business and Management
Depositing User: Ms Lyn Wade
Date Deposited: 31 Jan 2014 02:36
Last Modified: 31 Jan 2014 02:36
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