Examining the unintended consequences of marketing
Fry, Marie-Louise and Polonsky, Michael Jay (2004) Examining the unintended consequences of marketing. Journal of Business Research, 57 (11). pp.1303 to 1306. ISSN 0148-2963
This is the latest version of this item.
While many firms engage in successful marketing activities with outcomes beneficial for both the firm and its stakeholders, a number of situations occur where these successful outcomes impact in an unanticipated negative fashion on consumers, society and other stakeholders. This article examines the importance of firms evaluating the entire network of exchanges. Such evaluations of the firm and other stakeholders are steps toward ensuring that any unintended consequences of marketing activities are not only considered, but are also appropriately addressed.
|Uncontrolled Keywords:||marketing, marketing strategies, networking, consquences|
|Subjects:||RFCD Classification > 350000 Commerce, Management, Tourism and Services
Faculty/School/Research Centre/Department > School of Hospitality Tourism and Marketing
|Depositing User:||Ms Jane Miller|
|Date Deposited:||30 May 2007|
|Last Modified:||24 May 2013 04:11|
|ePrint Statistics:||View download statistics for this item|
|Citations in Scopus:||22 - View on Scopus|
Available Versions of this Item
Examining the Unintended Consequences of Marketing. (deposited 18 Oct 2005)
- Examining the unintended consequences of marketing. (deposited 30 May 2007) [Currently Displayed]
Repository staff only