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Online Customer Satisfaction at Point-of-Purchase and Post-Purchase Phases

Che Nawi, Noorshella, Tatnall, Arthur and Fong, Michelle Wye Leng (2014) Online Customer Satisfaction at Point-of-Purchase and Post-Purchase Phases. In: Marketing in the Cyber Era: Strategies and Emerging Trends. Ghorbani, Ali, ed. IGI Global, Hershey, Pennsylvania, pp. 216-228.

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Item Type: Book Section
ISBN: 9781466648647 (print) 9781466648654 (online)
Uncontrolled Keywords: e-commerce, post-purchase, customer satisfaction, online shopping
Subjects: FOR Classification > 1503 Business and Management
FOR Classification > 1505 Marketing
Faculty/School/Research Centre/Department > School of Management and Information Systems
Depositing User: Ms Lyn Wade
Date Deposited: 23 Mar 2014 04:10
Last Modified: 09 Apr 2019 04:17
URI: http://vuir.vu.edu.au/id/eprint/24555
DOI: https://doi.org/10.4018/978-1-4666-4864-7.ch014
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