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Affective Expectations and Uncertainty Orientation: When do Affective Expectations Stop Influencing Affective Reactions?

Cowley, Elizabeth and Farrell, Colin and Edwardson, Michael (2004) Affective Expectations and Uncertainty Orientation: When do Affective Expectations Stop Influencing Affective Reactions? Advances in Consumer Research, 31. pp. 140-141. ISSN 0098-9258

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Abstract

The Affective Expectations Model indicates that how much a person thinks they will enjoy an experience (affective expectation) is as important as what actually happens during the experience in determining his or her evaluation of the experience (affective reaction; Wilson, Lisle, Kraft, and Wetzel 1989). Affective expectations may also be used to re-interpret or selectively remember the experience (Klaaren, Hodges, and Wilson 1994). We propose that an individual’s approach to uncertain situations may determine the role of affective expectations.

Item Type: Article
Uncontrolled Keywords: ResPubID10200, uncertainty, expectations, affective expectations, orientation
Subjects: Faculty/School/Research Centre/Department > School of Hospitality Tourism and Marketing
FOR Classification > 1503 Business and Management
Depositing User: VUIR
Date Deposited: 31 Aug 2011 06:44
Last Modified: 30 Jan 2015 05:57
URI: http://vuir.vu.edu.au/id/eprint/2549
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