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Employer Branding for Successful Recruitment and Retention of Talented Academic Staff in Thai Universities

Kidrakarn, Karun (2014) Employer Branding for Successful Recruitment and Retention of Talented Academic Staff in Thai Universities. Other Degree thesis, Victoria University.

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Abstract

Employer branding may be communicated in a variety of ways, but today it is an organisation’s website that is commonly used to convey the desired image. A website is commonly recognised as the first port of call for any potential employee. It should, therefore, be the first channel of communication undertaken by an employer branding strategy. This thesis reports on research investigating the use of websites by Thai universities and examines how a well-designed website can be used to efficiently communicate the employer brand as it is related to attracting and retaining talented academic staff in Thai universities.

Item Type: Thesis (Other Degree thesis)
Additional Information:

Doctor of Business Administration

Uncontrolled Keywords: Web design, websites, Internet, Website quality, accessibility, usability, academics, university ranking, attraction, online recruitment, brand identity, brand image, employees, marketing, Thailand
Subjects: FOR Classification > 1503 Business and Management
FOR Classification > 1505 Marketing
Faculty/School/Research Centre/Department > School of Management and Information Systems
Depositing User: VU Library
Date Deposited: 06 Nov 2014 23:30
Last Modified: 17 Mar 2016 02:51
URI: http://vuir.vu.edu.au/id/eprint/25843
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