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Myths, heroes and folklore: craft breweries delving into place for their brand narratives

Hede A.M, and Aleti, Torgeir (2013) Myths, heroes and folklore: craft breweries delving into place for their brand narratives. In: EMAC 2013 :42nd Annual Conference - Lost in Translation: Marketing in an Interconnected World, 04 June 2013-07 June 2013, Istanbul, Turkey.

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Item Type: Conference or Workshop Item (Paper)
Uncontrolled Keywords: microbreweries; marketing; branding; brands
Subjects: FOR Classification > 1505 Marketing
Faculty/School/Research Centre/Department > Faculty of Business and Law
Depositing User: Symplectic Elements
Date Deposited: 11 Dec 2015 20:15
Last Modified: 21 Feb 2019 01:24
URI: http://vuir.vu.edu.au/id/eprint/26037
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