The role of cosmopolitanism on perceptions of authenticity of perfumes and consumer behaviour : an investigation in Saudi Arabia
ALdrees, Ghada Ahmed (2015) The role of cosmopolitanism on perceptions of authenticity of perfumes and consumer behaviour : an investigation in Saudi Arabia. PhD thesis, Victoria University.
Ghada Ahmed ALdrees.pdf
Consumer demand for perfumes in Saudi Arabia is strong but with the demand increasingly focused on perfumes imported from Western countries rather than on traditional perfumes made in Saudi Arabia. There is, however, little information to understand why Saudi Arabian consumers appear to prefer Western perfumes. It may be because Saudi Arabian consumers are being increasingly exposed to, and have interactions with, other cultures both in Saudi Arabia and overseas. As such, they may be more cosmopolitan in their attitudes and consumption, and their perception of what is authentic is changing.
|Item Type:||Thesis (PhD thesis)|
|Uncontrolled Keywords:||consumer behaviour, choices, intentions, cosmetics, Saudi Arabia|
|Subjects:||FOR Classification > 1505 Marketing
Faculty/School/Research Centre/Department > College of Business
|Depositing User:||VU Library|
|Date Deposited:||23 Feb 2015 23:39|
|Last Modified:||23 Feb 2015 23:39|
|ePrint Statistics:||View download statistics for this item|
Repository staff only