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Maximising Effectiveness of Corporate Hospitality Programmes at Australian Special Events

Drake, Colin (2013) Maximising Effectiveness of Corporate Hospitality Programmes at Australian Special Events. International Journal of Event and Festival Management, 4 (3). 236 - 248. ISSN 1758-2954

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Item Type: Article
Uncontrolled Keywords: relationship marketing; business relationships; marketing practitioners; event management; marketing programmes; cultural events; channel communications
Subjects: FOR Classification > 1504 Services
FOR Classification > 1506 Tourism
Faculty/School/Research Centre/Department > College of Business
Depositing User: Symplectic Elements
Date Deposited: 16 Apr 2015 04:34
Last Modified: 10 Nov 2016 04:50
URI: http://vuir.vu.edu.au/id/eprint/26605
DOI: https://doi.org/10.1108/IJEFM-06-2013-0013
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Citations in Scopus: 3 - View on Scopus

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